You feel that your hotel does not have enough visibility and want to know how to make it known. For this, there is a set of good practices related to digital marketing and e-reputation of your hotel at low cost and effective. In this article, you will discover some tips to make your hotel known.
Getting your hotel known thanks to industry references
First of all, you need to establish a solid and sustainable foundation. For this, there is no miracle, you must be visible on the net. Three main channels are essential to know: internet review platforms, professional guides and social media. If you want to have the digital marketing strategies to promote your hotel and generate direct bookings, find out this here.
These are great ways to get the word out about your business, maintain visibility over time and improve your online reputation to outshine your competitors. On the internet, review platforms are a must. These websites are highly consulted by potential customers: about 90% of Internet users read customer reviews before making a purchase.
Boost your sales with a good web marketing strategy
First of all, you need to make sure that you attract more people to your website. To do this, you need to improve what is called natural referencing or SEO. Indeed, a well referenced site goes up in the results of search engines. It is therefore very important to make your hotel known and to be positioned on the first page of Google.
First of all, to boost your natural referencing, you must improve your website. To do this, you'll need to fine-tune it so that it offers the best possible user experience. Make your site responsive (adaptable to all media) and easy to use. You must think about the readability of the texts as well as the hierarchy of the information (titles, subtitles, etc.) and the choice of your keywords.
Then, you will have to produce textual contents, because they are taken into account by the Google algorithm. So create a blog to deal with your sector that shows your expertise on the subject and increases the traffic of your site in a notable way. Thus, you will make yourself legitimate and credible, like an opinion leader in the field. Internet users will refer to you.